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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Today’s Solid-Carbide Tools Are Top Producers

Solid-carbide round tools have seemingly been around forever; before them, high-speed steel (HSS) tools ruled the roost, and after them a growing selection of alternative processes like indexables, EDM, waterjet and now additive manufacturing emerged as competition.