Executive Director & CEO
Robert "Bob" Willig
Executive Director & CEO
Robert "Bob" Willig is a passionate business leader with a demonstrated track record driving financial and operational performance, turnaround leadership, lean implementation and new business development accomplishments over a broad range of businesses in the Americas, Europe and Asia. Willig has extensive global experience and has led teams across multiple cultures, regions and disciplines. He has served as a director on numerous boards in North America, Japan, Korea and China, and has directed several acquisition teams through diligence, acquisition and integration. Willig most recently served as president, Control Devices for Stoneridge Inc. He fully restructured the business, focusing on value creation and growth within the emerging autonomous and electrified vehicle segments. As the president and CEO of Plasan Carbon Composites, Willig reorganized this high-technology business to grow with lightweight solutions for key automotive customers. As president, GKN Driveline Americas, he led significant, profitable growth while driving investment efficiency and operational excellence. Willig opened five new facilities supporting the expansion of technical capabilities, new product introduction and an optimized manufacturing footprint. During his three-plus years as president of GKN Sinter Metals Americas, Willig delivered significant improvement in profit, cash and overall customer satisfaction while growing at more than twice the market. He guided a strong focus on cost management actions and a comprehensive preventative maintenance program, allowing improvements in OEE, machine utilization and reduced capital costs. Prior to GKN, Willig held increasingly senior leadership roles at Tomkins Plc. (Gates Corp.) including as president, power transmission and president, automotive. He is also the former president of Stackpole International, a North American-based supplier of powder metal components and engineered pump assemblies. Willig earned his bachelor’s degree in mechanical engineering from Lawrence Technological University and MBA from Wayne State University. SME Member Since 2020
Leadership Transition Consultant
Sandra L. Bouckley, FSME, P.Eng.
Leadership Transition Consultant
Sandra L. Bouckley, FSME, P.Eng., has been the executive director and CEO of SME since July 2018. Prior to that, she was the 2017 SME president and an officer and director since 2012. Bouckley was the vice president of manufacturing systems, supply chain management and lean at GKN Driveline Americas where she worked since January 2015 and had global leadership responsibilities on the GKN Driveline Global Manufacturing Systems Council. Bouckley retired in late 2014 from the position of vice president, operations for the Electrical Systems and Services Business for the Electrical Sector of Eaton to which she was appointed in March 2013. She provided functional leadership across manufacturing, quality, operational excellence, supply chain, logistics and environmental health and safety. She joined Eaton in January 2011 as vice president of global advanced manufacturing for the industrial sector. Prior to joining Eaton, Bouckley was global director of operations at Tyco Electrical and Metal Products (division of Tyco International) leading 20 plants and the manufacturing engineering activities. Previously, she served as director of advance manufacturing engineering for the front-wheel-drive platform at Chrysler. Bouckley was plant manager at six different facilities in the U.S. and Canada. Prior to working at Chrysler, she held positions in product engineering at General Motors both in the U.S. and Canada. Bouckley holds an MBA from Michigan State University (Executive Program), a master's degree in manufacturing management and a bachelor's degree in mechanical engineering from Kettering University (formerly General Motors Institute). She is a professional engineer registered in the Province of Ontario, Canada. Crain’s named Sandra to the Notable Women in Manufacturing Award in 2018. In 2016, Bouckley was elected an SME Fellow. In 2014, she was a STEP (Science, Technology, Engineering, and Production) Award honoree from the Manufacturing Institute. Bouckley was named one of the 100 Leading Women in the North American Auto Industry by Automotive News in 2005 and again in 2015. She has served on the boards of the SME Education Foundation, GMI Alumni Association and the YMCA of Metropolitan Detroit. Bouckley is also a member of both the Society of Automotive Engineers (winner of Outstanding Younger Member) and the Society of Women Engineers (former VP of Detroit section). SME Member Since 2004
Chief Financial Officer
Chief Financial Officer
Craig Connop joined SME in July 2019 as its chief financial officer, bringing more than 25 years of experience in financial management within the manufacturing industry to his new role. Most recently, Connop served as the vice president of finance at Stoneridge Control Devices, a Tier 1 automotive supplier with more than $500M in annual operations. Previously, Connop was the CFO and vice president of finance and IT at GKN Driveline Americas and the vice president of finance, purchasing and IT at GKN Sinter Metals, Americas. He began his career with a British engineering company, Delta PLC (now part of Eaton Corp.) and successfully moved from its graduate training program into higher-level finance positions. With his multidisciplinary experience, including purchasing, operations and risk management alongside more traditional finance and IT roles, Connop works very effectively cross-culturally and in a wide variety of organizational structures. He holds a bachelor’s degree in accountancy from the University of Central England in Birmingham and qualified as a chartered management accountant in 1999. SME Member Since 2019
Chief Operating Officer
Chief Operating Officer
Steve Prahalis joined SME in October 2003 and currently serves as the chief operating officer overseeing SME’s three business units including SME Media, Tooling U-SME and Events. Prahalis will also oversee SME’s business development initiatives and will continue to lead Canadian Operations and SME Studios. Previously, he was the director of Business Development and Innovation. In his current role, Prahalis will be charged with driving greater efficiency and ensuring stronger strategic execution across the organization. Upon joining SME, he was responsible for the introduction of several key strategic initiatives, including the creation and launch of imX — the Interactive Manufacturing Experience. Previously, Prahalis was president of Reed Exhibitions Canada, a leading producer of trade shows and events serving a variety of markets coast to coast. He also served in various positions at Key3Media, including director of strategic alliances, general manager of Canadian events and vice president of the International division. Prahalis is a member of the International Association of Expositions and Events, has served as chair on its Executive Task Force and has received CAEM’s Lifetime Achievement award. He earned a bachelor’s degree in commerce from Concordia University. SME Member Since 2007
Christopher Barger joined SME in 2018 from Brain+Trust Partners, a consulting organization he helped establish. Barger has also served in communications leadership roles at Voce Communications, General Motors and IBM. He has been recognized as a PR News Social Media Leader of the Year and is author of the Amazon marketing best-selling book “The Social Media Strategist” (McGraw-Hill, 2012). Barger is an active author, commentator and thought leader. He has a master's degree in public relations from Boston University and a bachelor's degree in history with a minor in political science from the University of Minnesota. SME Member Since 2019
Kathleen Borgula joined SME in 2000 and currently serves as the vice president of Human Resources. In this role, Borgula is responsible for leadership coaching, staffing, employee relations, compensation, benefits and payroll, as well as statutory and legal compliance for all SME employees and businesses across three locations. Prior to joining SME, Borgula was a technical recruiter at Acro Service Corporation. Borgula earned a bachelor’s degree in human resources management from Michigan State University, as well as a master’s degree in management and a master’s degree in business administration from Walsh College. SME Member Since 2020
Erica Ciupak joined SME in August 2013 as the vice president of Information Technology. Ciupak has been in strategic technology roles in many industries, including higher education, engineering services, healthcare and manufacturing. She is also involved in many community and industry organizations, including the Michigan Council of Women in Technology, Detroit Yacht Club and Pewabic Pottery. Ciupak has a bachelor’s degree in Business Economics and Public Policy from Indiana University.
Debbie Clark joined SME in 1978 and currently is the director of Governance. In this role, she works directly with the SME and SME Education Foundation Officers and Board of Directors. In addition to the board activities, Clark is the staff lead for the Past Presidents Committee, Officer Nominating Committee, Director and Member Council Nominating Committee, Awards & Recognition Committee and the Constitution and Bylaws Committee. As a longtime SME employee, Clark has held various roles with experience in all areas of SME — membership, events, certification and communications. Outside of SME, Clark is serving a four-year term on the Huron Township Local Development Finance Authority Board. SME Member Since 2019
Jeannine Kunz joined SME in August 2000 supporting research and new product development. Today, Kunz serves as vice president of Tooling U-SME — the leading provider of learning and development solutions for the manufacturing community — where she oversees the areas of SME that are dedicated to the ongoing training and education of the current and future manufacturing workforce. Kunz's vision and dedication have put her at the forefront of workforce management issues as she provides forward-thinking learning and development solutions for companies, academia and individuals. Kunz is on the executive committee of America Makes, a board member for the National Coalition of Career Development, and sits on the Advanced Robotics for Manufacturing’s Education & Workforce Advisory Committee. She is also a founding member of the Skilled Trades Coalition. Crain’s Detroit Business recognized Kunz for her professional accomplishments, selecting her as a 2018 Notable Women in Manufacturing and 2019 Notable Women in Education Leadership – in Michigan. Kunz earned a bachelor's degree in business and marketing with a concentration in economics from Eastern Michigan University in Ypsilanti, Michigan. SME Member Since 2008
SME Education Foundation
Rob Luce is the vice president of the SME Education Foundation. In this role, he is responsible for oversight and direction of all development and partnership efforts, scholarship administration and development and educational outreach via the SME PRIME Schools initiative. Prior to joining the SME Education Foundation in January 2019, Luce was executive director of The Detroit Region Aerotropolis Development Corp., where he was responsible for the strategic development and day-to-day operations of the organization. Luce also formerly served as the director of MICHauto and Automotive Retention & Growth at the Detroit Regional Chamber, where he worked to market the state’s automotive assets, advocate the industry’s interests in Lansing, recruit automotive and next-generation mobility investment into Michigan, and create opportunities for automotive companies to augment their talent pipeline. Prior to joining the chamber, Luce was a legislative aide in the Michigan State Senate and served as fundraising director for a State Senate Campaign. He has also worked in government relations and as an executive mortgage banker at Quicken Loans. Luce holds degrees from Eastern Michigan University and Adrian College as well as certificates in public budget management and local government management. SME Member Since 2019
Dave O’Neil joined SME in December 2014 as vice president of Media. In this role, he is responsible for managing and developing SME Media’s print and digital media products. Prior to joining SME, O’Neil was group publisher of the Life & Health Insurance Group for Summit Professional Networks. There, he successfully launched several new electronic and lead generation products. O’Neil also served as chief executive officer of CK Media LLC from 2006 through 2009. As the CEO of CK Media, he successfully built one of the leading multiplatform businesses in the enthusiast media sector. From 1998 to 2006, O’Neil was the vice president/group publisher of the Primedia Crafts Division. During his term at Primedia, O’Neil built and managed the fastest growing division within the company delivering double-digit revenue and profitability growth. He has a bachelor’s degree in economics from the University of Illinois.