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Marine Engine OEM Gains Production Flexibility with Automated Cells

Since 1996, the Plant 15 machining operations at Mercury Marine have included a reliance on automated machining cells. Over the years, the Fond du Lac, Wis.-based manufacturer and distributor of marine engines, parts, accessories and integrated systems has phased out some traditional manufacturing methods in favor of modern cells.

View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”