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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Adopting AM to Drive Organizational Value

John Deere’s Eric Johnson discusses the company’s additive manufacturing journey—with an eye toward helping small and medium businesses get going in AM. Learn about the early days of getting one of the first AM parts, as well as unrealistic expectations of the technology and how John Deere is creating value with the technology today. Finally, Johnson provides tips on unlocking the value of AM for your business in five key applications.

Adaptive Welding Key to Power Generation

While water and fire tube boiler power plants may be considered archaic, they now power much of North America and will for some time, even as newer, cleaner, greener tech transitions into the mainstream and becomes practical.

The Diversification Crisis in Manufacturing

According to a survey conducted by ISM, 75 percent of U.S. manufacturing companies experienced delayed resources and materials due to the COVID-19 pandemic. The outbreak has forced manufacturers to rethink supply chains to allow for product diversification.