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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Making Parts for Next-Gen Vehicles

Tesla and the march to all-electric cars and trucks may get most of the press. But the reality is that most U.S. automakers need to tackle the twin challenges of building both new components unique to electric vehicles while also building internal combustion engines (ICEs) that are ever-more fuel efficient.

Leak-Tight Data Systems

Manufacturing operations face a multitude of cyber threats. The latest dangers from hackers include not only the theft of intellectual property but also malicious attacks that can cripple critical infrastructure, such as energy plants, utilities, and large-scale factories.

When ‘Tried and True’ Won’t Do

During times like these, editors turn to “tried and true” sayings to frame their opinion columns. One of these sayings is, “May you live in interesting times,” supposedly a translation of a traditional Chinese curse. The saying is used ironically, in that “interesting times” are times of trouble and difficulty.

The Diversification Crisis in Manufacturing

According to a survey conducted by ISM, 75 percent of U.S. manufacturing companies experienced delayed resources and materials due to the COVID-19 pandemic. The outbreak has forced manufacturers to rethink supply chains to allow for product diversification.