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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Shyft Group Acquires F3 MFG

Shyft Group, Inc. said it F3 MFG Inc. (“F3”), an aluminum truck body and accessory manufacturer.

COVID-19 and the Future of Manufacturing

As we have all been navigating the many facets of this crisis, one thing has stood out: our strengthened sense of community. This overarching momentum of collaboration is impacting the reaction of businesses across the global supply chain.

Plan Now to Exploit Post-COVID-19 Opportunities

While manufacturers grapple with the day-to-day demands of the COVID-19 crisis, some industry analysts assert that now is also the time for businesses to prepare to thrive postpandemic.

When ‘Tried and True’ Won’t Do

During times like these, editors turn to “tried and true” sayings to frame their opinion columns. One of these sayings is, “May you live in interesting times,” supposedly a translation of a traditional Chinese curse. The saying is used ironically, in that “interesting times” are times of trouble and difficulty.