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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

SMX panelists witness focus on innovation caused by pandemic

Manufacturers are increasingly analyzing their supply chains to mitigate cybersecurity and environmental risks with the goal of building more secure, resilient, agile organizations, keynote panelists at the Best of SMX virtual event said in October.

The Diversification Crisis in Manufacturing

According to a survey conducted by ISM, 75 percent of U.S. manufacturing companies experienced delayed resources and materials due to the COVID-19 pandemic. The outbreak has forced manufacturers to rethink supply chains to allow for product diversification.