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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Lapping the Competition

The Don Schumacher Racing team tests the limits of machining to stay competitive.

Moldmakers Power Up With Advanced Tech

Complex molds containing cores and cavities with fine details and demanding surface finish requirements for injection molding, blow molding, glass molding or blow molding parts require high accuracy for use in automotive, medical, aerospace, or consumer products.

Making Parts for Next-Gen Vehicles

Tesla and the march to all-electric cars and trucks may get most of the press. But the reality is that most U.S. automakers need to tackle the twin challenges of building both new components unique to electric vehicles while also building internal combustion engines (ICEs) that are ever-more fuel efficient.

Quit Making Excuses. Now is the Time to Digitize

Cloud computing has become more prevalent in our daily lives and the ability to access the internet nearly anywhere at any time has allowed for manufacturers to become more able to view real-time shop data across all departments. In this podcast, Bruce Morey, Senior Technical Editor for Manufacturing Engineering magazine discusses using cloud-based business systems with Kevin Must, Marketing Manager for Lantek Inc.

Importance of Leak Testing

Leak detection testing is growing in importance with the development of electric and self-driving vehicles.

Power in the Hands of the Portfolio Manager

Automakers are turning to Feature-based Product Line Engineering (PLE), which allows organizations to plan, engineer, manufacture, deliver, maintain and evolve product lines much more efficiently.