Fostering human-centered innovation by developing powerful, easy-to-use tools is at the heart of the new products, enhancements and services showcased during the Siemens Digital Industries Software 2020 Media & Analyst Conference, a two-day virtual event hosted by the Plano, Texas-based company on June 16 and 17.

Diego Tamburini, principal industry lead for manufacturing in the cloud + AI division of Microsoft, reviews the impact of the COVID-19 crisis in manufacturing. He shares his thoughts about how the industry should respond—and lists the attributes of manufacturers best positioned to survive the crisis. Finally, he outlines new opportunities for developers of smart manufacturing software solutions under the “new normal.”

Change is hard. Whether it’s learning a new software package or setting up a new model of machine tool, many of us wonder at some point, “Is all this hassle worthwhile?” Change can also be risky, raising the specter of lost time, revenue, and reputation.

Eric Kam, Product Marketing and Community Manager for ESI Group will discuss the various flavors of digital reality available today. Virtual Reality, Augmented Reality, Mixed Reality are all discussed. But aside from games, dealership showrooms, and operator training which seem to be the bulk of applications discussed by the world as a whole, which technology is right for you? This podcast will help to define each of these technologies, compare and contrast, and learn which aspects of your organization’s goals can be addressed by the technology.

William Crane, CEO of IndustryStar, an on-demand supply chain services and software technology company, dives into what manufacturers concerned about supply chain risk can do to worry less. In his estimation, “on-demand supply chain risk management resources have really been taking off.” It is possible, he said, to build a “supply chain competitive advantage.” Heard of agile supply chain? If not, he explains it.

Machining, the military and magnificent beaches work well together in Okaloosa County, Florida. Famous sugar-white sands are frosting on the cake when companies examine the business-friendly climate, educational opportunities and quality of life in Okaloosa County.