Markforged today announced that Andrew Hally has been appointed chief marketing officer. He will be based in Markforged’s global headquarters in Watertown, Mass., and report directly to Shai Terem, Markforged president and chief executive officer.
Hally brings 25 years of experience to this newly created role. Hally will oversee the company’s entire marketing operations from strategy and brand positioning, to demand generation, through all aspects of product and corporate marketing and communications. He will work cross-functionally across the business to align and amplify marketing efforts with Markforged’s accelerated growth plans and goals.
“The most interesting years of my early career combined hardware and software technology breakthroughs to accelerate 3D design and prototyping,” said Hally. “Today, the advance of 3D printing into end-use parts promises to transform manufacturing across industries, with benefits not only for engineers and firms but also for the environment and society. I’m honored and excited to join the team at Markforged to help realize this important vision.”
Hally joins Markforged from Bynder, a global leader in digital asset management, where as CMO he and his team scaled up pipeline generation, established customer marketing and formalized account-based marketing. Previously, he served as CMO at Allego, a leading sales enablement platform provider. He has also held marketing leadership positions at Cazena, Bullhorn, Unica and SensAble Technologies, where he first experienced the transformative power of 3D printing. Hally holds a Bachelor's degree from Harvard University.
“Every day, our team works enthusiastically because we believe in the potential of The Digital Forge and how it can reinvent manufacturing,” said Terem. “We are excited to welcome Andrew to our team to help harness the excitement to deliver this message to all of our stakeholders. As an innovative leader with experience leading marketing teams for high growth companies, Andrew will help us ensure Markforged, and The Digital Forge, are seen as a critical player and thought leader in building the future of distributed manufacturing.”