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NAM Unveils 'Wear a Face Covering' Ad Campaign

By National Association of Manufacturers Press Release

Washington – The National Association of Manufacturers unveiled “Wear a Face Covering,” an ad campaign designed to keep the economy growing and protect American families. It illustrates that face coverings are essential to safeguarding jobs and reopening businesses amid the novel coronavirus (COVID-19).

The campaign will run in key manufacturing states, such as Wisconsin, Michigan, Ohio and others. Upon release of the ad, NAM President and CEO Jay Timmons made this statement:

“There is no way to sugarcoat this—we need to get America back to work now and get our economy roaring again. The virus is spreading in a significant way, and if it continues, that will lead to economic devastation the likes of which we have never seen before.

"If everyone wears a mask outside the home, maintains social distancing with anyone other than the family unit and practices appropriate hygiene procedures, we will get the tens of millions of unemployed Americans back to work. If large groups of people refuse to wear masks, they are condemning their fellow citizens to long-term unemployment and our economy to disaster.

“There are no excuses left. While we have learned more and more about this deadly virus, the guidance from our nation’s health care experts has evolved. Today, we know that the best and most certain way to stop the spread is for everyone to wear a facial covering.

"It isn’t fun. It isn’t pleasant. But through shared responsibility, we can get this pandemic under control and save small businesses and jobs. That’s why the NAM is taking this message across the country. Our economy depends on it, jobs depend on it and—most importantly—lives depend on it.

“The Golden Rule tells us that we should do unto others as we would have them do unto us. Covering our faces in public is a simple but powerful expression of the Golden Rule, and so much more than a mere gesture."

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