In 2020, Liebherr will be celebrating 50 years of manufacturing its products in North America. With its 50th anniversary theme “United by Success,” the manufacturer says it remains focused on its commitment to U.S. customers.
Liebherr Group, based in Germany, has been producing in the U.S. since 1970, operating as Liebherr USA Co., Newport News, Va. The company is one a North American supplier of construction machinery and other technically advanced, user-oriented products and services, including gear technology and automation. The manufacturer sells and distributes products throughout its own locations and through an independent distribution network.
Throughout 2020, Liebherr will focus on 10 product divisions across the U.S. “The ‘United by Success’ campaign shows that our customers and our company are one through each other’s successes and are stronger together,” said Torben Reher, managing director of Liebherr USA Co. Plans for 2020 include Liebherr completing the expansion of its Newport News campus, introducing new technologies and equipment, and having a major presence with customers during industry trade shows.
The anniversary campaign will engage with customers on web, social media and industry events, including a dedicated U.S. anniversary landing page and video. Liebherr will also unveil special anniversary exhibits and host VIP events to thank customers for their loyalty throughout the last five decades. The exhibits and VIP events will be held at CONEXPO-CON/AGG (Las Vegas, March 10-14) and MINExpo (Las Vegas, September 28-October 1).
To keep pace with its growth, a new $60 million expansion will be completed in spring 2020 in Newport News, which will be home to Liebherr USA Co. The new site is adjacent to the company’s current facilities, where Liebherr has operated for its first 50 years. The new buildings will add more than 251,000 sq. ft. to the existing 560,000-sq.-ft. campus. Additionally, Liebherr has 13 other locations across the U.S.