EXPOMAFE – The Brazil International Machine Tool and Industrial Automation Exhibition opened on May 9 and runs through May 13 at the São Paulo Expo Exhibition & Convention Center, the largest and newest show pavilion in Brazil. The trade show includes 400 exhibitors representing 630 national and international companies and is an initiative from ABIMAQ – The Brazilian Machinery Builders’ Association, with show organization and promotion from Informa Exhibitions.
This inaugural EXPOMAFE is focused on the latest technology advances and global trends in machine tools, industrial automation, robotics, metal stamping, additive manufacturing, integrated and multitask systems, measurement and quality control, hydraulic equipment and pneumatics, prototyping and 3D printing, among others. About 40,000 attendees are expected to attend the sold-out show.
EXPOMAFE developed an educational program with more than 60 hours of advanced content covering topics such as the local content policy for the Brazilian oil and gas industry; Smart Solutions for Industry (presented by VDI-Brasil); cutting and welding; and the communication protocol for Industry 4.0.
In addition, EXPOMAFE is presenting an Advanced Manufacturing Demonstration producing 600 units of personalized cell phone holders in order to present, in practice, the primary technologies behind Industry 4.0. Those technologies include independent production modules, machine-to-machine communications, a self-managing production system, and digital twins.
The project was developed by ABIMAQ and SENAI-SP (Brazil’s technical education system), along with 12 director and sponsor companies, six startup companies, the MAUÁ Technology Institute, FEI University Center, eight companies that provided technologies to operate the line, and support from Informa Exhibitions.
Business Round Table
On May 10 and 11, EXPOMAFE held the 1st International Business Round Table among show exhibitors and importers invited by Brazil Machinery Solutions (BMS). The business promotion activity, called Project Buyer, is organized by the BMS Program, based on the partnership between the Brazilian Agency for Promotion of Export and Investment (Apex-Brazil) and ABIMAQ.
Participating in the event were eight buyers from six countries: Chile, United States, Egypt, Nigeria, Peru and Kenya. The meetings were designed to maximize contact and negotiations between Brazilian manufacturers and industry buyers from abroad.
“Our expectation is to consolidate the Brazilian sector image internationally,” said Patricia Gomes, external market division and BMS program manager for ABIMAQ. “Through this International Business Round, we will provide an opportunity for international buyers to get in contact with our machine tool industry sector.” In 2016, Brazil registered USD 337.1 million of exports of these products, 23.2% more than the previous year, when external sales were USD 273.6 million. “Currently, the main countries that import machine tools from Brazil are the United States, Mexico, Argentina, China and Germany,” she added.
In addition, several representatives of the international business media were invited to attend EXPOMAFE, including Manufacturing Engineering, published by SME, Dearborn, MI; Reportero Industrial, Bogota, Colombia; and WB Werkstatt + Betrieg, Munich, Germany.