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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Welding With Laser

As more original equipment manufacturers (OEMs) and job shops “warm up” to the idea of laser welding, many have turned their attention to four specific technologies.

Rush job? No prob!

Improvements in manufacturing management software, robotics, additive manufacturing and thermal controls are making small batch sizes more cost effective—even for smaller shops. Manufacturing plants are able to reduce inventory, improve throughput and reduce demands on human operators.