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How Online Purchasing is Revolutionizing the Business-to-Business Market

Alan Rooks
By Alan Rooks Editor in Chief, Manufacturing Engineering

Everyone knows that companies like Amazon have turned the business of purchasing consumer products upside down. But how is online purchasing changing the business-to-business purchasing world? Alan Rooks, Editor in Chief of Manufacturing Engineering magazine, sat down with Kevin Weadick, President of Zoro.com, to find out. In this podcast, they discuss how B2B purchasing has traditionally been handled and how online purchasing is changing that equation; how online consumer shopping is setting expectations for B2B online purchasing; how manufacturers can navigate a “mixed market” of purchasing some of their products offline, and some online; and the services that Zoro has rolled out as well as the services it will be introducing in the future.

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