Additional Details

Printing
Web offset to SWOP standards. Color rotation: K-C-M-Y

Binding Method
Perfect bound

Live Area
All type and live matter of importance should be at least 0.25" from trim and gutter on each page

Storage of Materials
All materials will be discarded 12 months after last use by the publisher unless otherwise advised in writing by advertiser or agency. 

Furnished Materials

1. Required materials: All ads must use CMYK color profile. PDF/X-1a files are preferred, generated using export settings from Quad, SME's printer. Export settings and directions are available at www.sme.org/ad-specs.
2. Fonts: For best results, supplied PDFs should contain embedded fonts in their native vector format. Outlining of fonts is required when font is not embedded. Publisher and printer are not responsible for substitution of non-embedded or outlined fonts.
3. Proofs: Digital ad proofs are available upon request, print proofs are available for a fee. Contact SME Production at 313.425.3160 for more details.
4. Screen: 133 lines/inch
5. Four-color materials: They density of ink coverage should be no greater than 280% for all 4-color advertisements. Publisher and printer are not responsible for errors in keying.
6. Submit furnished materials through SME Media Ad Portal.

Matched PMS Colors
Advertisers requiring matched PMS or spot color must specify number on their insertion order. Extra charge for PMS (matched) and spot colors. Contact your sales rep for pricing.