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SME Home Media Advertise With Us Mechanical Specifications

Mechanical Specifications

View all of our print advertisement specifications below or click on the button for a printable PDF. Please be sure to review the additional details as well.

Full Page

full-page-ad.jpg

Ad Size: 7.75" x 10.5"
Bleed: 8" x 10.75"
 

2/3 Page

full-page-ad.jpg

Ad Size: 4.5625" x 10"
Bleed: 0*
Trim: None

Island 1/2 Page

island-half-page.jpg

Ad Size: 4.5625" x 7.5"
Bleed: 0*
Trim: None

Horizontal 1/2 Page

horizontal-half-page.jpg

Ad Size: 7" x 4.875"
Bleed: 0*
Trim: None

 

Vertical 1/2 Page

half-page-vertical.jpg

Ad Size: 3.375" x 10"
Bleed: 0*
Trim: None

1/4 Page

full-page-ad.jpg

Ad Size: 3.375" x 4.875"
Bleed: 0*
Trim: None

Vertical 1/3 Page

vertical-one-third-page.jpg

Ad Size: 2.1875" x 10"
Bleed: 0*
Trim: None

Square 1/3 Page

full-page-ad.jpg

Ad Size: 4.5625" x 4.875"
Bleed: 0*
Trim: None

 

Additional Details

Printing
Web offset to SWOP standards. Color rotation: K-C-M-Y

Binding Method
Perfect bound

Storage of Materials
All materials will be discarded 12 months after last use by the publisher unless otherwise advised in writing by advertiser or agency. 

Furnished Materials

  1. Required materials: TIFF-IT/P1 or PDF X-1a files are preferred, generated using SME's Digital PDF Tech Notes. PDF Tech Notes are available at www.sme.org/advertising or by contacting SME Production at 313.425.3479
  2. Proofs: ads must be accompanied by SWOP-certified proofs (10th edition - 2005)
  3. Screen: 133 lines/inch
  4. Four-color materials: They density of ink coverage should be no greater than 280% for all 4-color advertisements. Publisher and printer are not responsible for errors in keying. 
  5. Submit furnished materials to SME's FTP site whenever possible. 
  6. For best results, supplied PDFs should contain embedded fonts in their native vector format. Outlining of fonts is not necessary.

Matched PMS Colors
Advertisers requiring matched PMS or spot color must specify number on their insertion order.