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SME Membership Membership Resource Library Turning Customer Conversations into Product Decisions

On-Demand Webinar

Turning Customer Conversations into Product Decisions

February 18, 2026

Manufacturing teams talk to customers every day, yet much of what they learn never makes it into real product decisions. Jake McKee,Principal Strategist of Customer Conversations, introduces the Customer Conversation Compass, a practical framework for turning everyday customer conversations into clearer insight, better tradeoffs, and stronger product direction.