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Shyft Group Acquires F3 MFG

Shyft Group, Inc. said it F3 MFG Inc. (“F3”), an aluminum truck body and accessory manufacturer.

View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Making Parts for Next-Gen Vehicles

Tesla and the march to all-electric cars and trucks may get most of the press. But the reality is that most U.S. automakers need to tackle the twin challenges of building both new components unique to electric vehicles while also building internal combustion engines (ICEs) that are ever-more fuel efficient.

Honda Adopts Virtual Training

Honda Motor Co. this week began production of the 2022 Acura MDX. The company is using virtual reality, in combination with traditional training, to get output up to speed.

Adaptive Welding Key to Power Generation

While water and fire tube boiler power plants may be considered archaic, they now power much of North America and will for some time, even as newer, cleaner, greener tech transitions into the mainstream and becomes practical.