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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Shyft Group Acquires F3 MFG

Shyft Group, Inc. said it F3 MFG Inc. (“F3”), an aluminum truck body and accessory manufacturer.

Customized Machine, Tools for Heavy-Duty Machining

The push to modernize technology-intensive sectors in Asia—such as automotive, aerospace and general engineering—is constantly stretching machine tool builders in the region to their limits. The demand is not just for standard machines.

Kyocera Expands JCT “Jet Coolant-Through” Toolholder Series

Kyocera Precision Tools, Hendersonville, N.C., has expanded its jet coolant-through toolholder series, which provides multiple high-pressure coolant streams at precise locations providing excellent chip control and wear prevention, according to the company.