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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Shyft Group Acquires F3 MFG

Shyft Group, Inc. said it F3 MFG Inc. (“F3”), an aluminum truck body and accessory manufacturer.

Welding Automation Addresses Skills Shortage

Like just about every other manufacturing operation, welding has made the leap into the 21st century with automation, agile manufacturing processes, and offline programming.