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Community Advisors

Product & Process Design and Management Community

Doug Genord Doug Genord, FSME, is a technical fellow of The Boeing Co. in its information technology organization. He has more than 30 years’ experience developing manufacturing and quality systems for fabrication and assembly operations. Genord supports the development and implementation of Boeing’s advanced manufacturing strategy and was the technical lead engineer responsible for developing and implementing Boeing’s new NC programming application that is used to fabricate the composite wing and empennage skins for its new 787 airplane. He has served on the Boeing Engineering Operations and Technology’s Diversity Council and is the Boeing IT Technical Focal for the University of Washington. Genord is currently chair of SME’s Product & Process Design and Management Community and was a member of the SME Board of Directors in 2005 and 2006. He has also served on and chaired several SME steering, advisory and organizing committees, including the former Computer Automated Systems Association of SME (CASA/SME), the Diversity in Manufacturing Action Council, AUTOFACT and WESTEC. In 2013, he was elected an SME Fellow. Genord holds a bachelor’s degree in computer science from Michigan State University and a master’s degree in computer science and engineering from the University of Washington. Member Since 1993
Richard Bailey Richard R. Bailey, CMfgE, CPIM, was managing director of Applied Management Technology Inc. from 2002-11. Prior to that, Bailey was a project director for George S. May International Co.; a GM manufacturing engineering IT architect for Hewlett-Packard; manager technology Deployment for the National Center for Manufacturing Sciences; senior consultant for Deloitte Consulting; and manager MIS operations research/metallurigical engineer at LTV. Member Since 1995
Burstein Michael C. Burstein, PhD, EMCP, CEI, is president of T.I.P.E. Inc. Through his company T.I.P.E. Inc. and other professional activities, Burstein has interacted on a continuing basis with major players in concurrent product development (CPC). These have ranged from pioneers of product development at software companies like PTC, MatrixOne and SDRC to technology gatekeepers and entrepreneurs at lead implementers such as Ford Motor Co., Deere and Co., General Motors, International Truck and Engine Corp., The Boeing Co. and Harley Davidson Motorcycle Co. Burstein served as an international director on the SME Board of Directors from 2009-10. He is the former chair of the PPDM Community and current chair of the Computer & Automated Systems Tech Group. Member Since 1995
  Evan P. Caille is a manager of ME tools for Hewlett Packard Co. Prior to joining Hewlett Packard, Caille was the manager of Compaq's mechanical CAE group. He has worked in the aerospace and telecommunications industries, developing and implementing computer-based design systems. Caille has a bachelor's degree in physics and a master's degree in mechanical engineering. Member Since 1990
Estrem Bill Estrem, PhD, is the president of Metaplexity Associates LLC, an education and consulting firm specializing in enterprise architecture and information technology management. Estrem has several years of industrial experience working as an enterprise architect at 3M and as an industry analyst with D.H. Brown Associates. He served on the Board of Governors for The Open Group and is currently a member of The Open Group Architecture Forum. Estrem is the 2013 chair of SME’s TCN Leaders Steering Committee and an advisor for the Product & Process Design and Management Community. Previously, he served as chair of the former Computers and Automated Systems Association of SME (CASA/SME). In addition, Estrem was an associate professor in the College of Business at the University of St. Thomas where he held the Honeywell Endowed Chair in Global Technology Management. He also served as the director of the information technology management concentration in university’s MBA program. Estrem holds a PhD in education administration from Illinois State University, and both a master’s of science and a bachelor’s of science in technology education from Eastern Illinois University. Member Since 1988
Potru Subba Rao Potru, PhD, CMfgE, is a manufacturing engineering manager at The Boeing Co. He received a BS in mechanical engineering from Regional Engineering College in Warangal, a master's degree from the Indian Institute of Technology, Madras, and a PhD from the Georgia Institute of Technology. Potru is a former member of SME's Member Council. Member Since 1976
member and industry relations manager
Emory Ralton Emory has held numerous SME volunteer leadership positions on local, regional and international levels, including serving as chair of the SME Member Council in 2008. In 2005, Emory was the recipient of SME's Outstanding Young Manufacturing Engineer Award, and in 2006, received the Pellissippi State Technical Community College Advisory Panel Award. Currently, he is a member and industry relations manager, the liaison to the RTAM Community, Industrial Laser Community and the Product & Process Design and Management Community, as well as the organizer of the SME Leadership Series. As an SME staff member, his goal is to help all members and volunteer leaders receive the most value for their membership. Click to connect | Member Since 1994