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Originality scores hole in one Its purpose is to improve the sport of golf and those who play it and its application of six sigma tools to accomplish that purpose resulted in myGolfDNA winning the 2008 Global Six Sigma Award for most original application of LSS. The myGolfDNA website offers a cause-and-effect variables matrix that distills the entire game of golf down to a single page. This is the first comprehensive attempt to view golf as a system and not as a sport. The Global Six Sigma Award presentation was made in Orlando by Chicago-based Worldwide Conventions and Business Forums (WCBF). Canada-based myGolfDNA was founded seven years ago and employed the power of six sigma before billion-dollar golf club manufacturers began training black-belt engineers. Its “short-term strategy” (1-3 years) when it was founded was to build custom golf clubs for emerging golf prodigies Duane (age 13 at the time) and Dwight (then age 11), the children of myGolfDNA Founder and President Harry Schiestel, and to supplement their educations by teaching them entrepreneurial skills, quality systems, statistics and lean six sigma. The company’s medium-term (4-9 years) strategy is to seek knowledge on how to improve golfing performance. And the long-term strategy (10-11 years) is to create innovation and player optimization.  The business evolved from club design to a knowledge resource for elite player development. The company’s purpose statement reads: “1) To provide powerful, proven solutions to professional tour players and elite amateurs, offering them the specialized knowledge, a personalized game plan and inspired confidence to reduce their stroke average; 2) To build golf clubs that exceed tour quality standards for consistency; 3) To unlock golf’s hidden secrets by separating fact from perception.” The myGOLFDNA vision: “1) View golf improvement from a systems perspective in order to reveal true potential and deliver breakthrough performance gains; 2) Continue as an innovative knowledge resource for elite development; 3) Focus on personalized, one-on-one mentoring, and assist each player with stretching the limits that their ability and technology offers.” Success stories In a design of experiment (DOE) for Dwight Schiestel, it was discovered that prescription sunglasses (which distorted optical vision due to severe wraparound design) increased distance to the pin by 17.3 percent, making for longer putts. In a DOE conducted for Duane, optimizing sand wedge usage reduced putting distance by 26.2 percent. In a DOE conducted for Harry, spine realignment of a graphite shaft increased driving distance and reduced the error percentage (i.e., better accuracy). The DMAIC methodology was used in working with Duane to increase his driving distance 35 yards, or 12.3 percent, in just four weeks. Finally, Duane improved his ball striking from 0 to +4 (nationwide level) in six months (with no coaching in four years) and shot a course record 64 at a 55-year-old club. While lean six sigma is not generally applied to sports, myGolfDNA’s methods and benchmark examples serve as powerful illustrations to the sports world of the unique power of fully embracing and integrating (think and act) the incredible power of lean six sigma. Source Materials furnished for this article by WCBF. 
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