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A New Breed of Volunteer Leader, A Volunteer Power Workshop

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Sunday, June 3

Workshop: 1:00 p.m. – 5:00 p.m.

Book Signing: 5:00 p.m. – 6:00 p.m.

  Johnathan McKee Presenter/Author, Jonathan McKee
Click here to find out more about Jonathan and Volunteer Power!


The New BreedThe 21st Century Volunteer Culture
The content of this workshop focuses on the changing volunteer culture. Participants will learn just how the 21st century volunteer culture is very different because of several significant seismic shifts that have changed volunteer management. These shifts have impacted the volunteer organization; therefore, how we recruit and manage the new breed of volunteer requires a whole new set of leadership strategies.

Some of the seismic shifts that have changed how people volunteer are the following:

  • Family — from Father Knows Best to Gilmore Girls
  • Community vs. Individualism – the team of one
  • Two huge potential volunteer resources — The retired boomer and young professional (and getting them to work together)
  • Technology — the virtual volunteer
  • The rise of the knowledge worker – Empowerment vs. delegation

The Volunteer Recruiter
This workshop focuses on "The Seven Deadly Sins of Recruitment." Many volunteer managers commit these sins on a regular basis and are losing out on a whole new breed of volunteers that are available if we just quit sinning--or making these recruiting mistakes. After each "sin" we present seven really cool ideas for 21st century recruiting. Sometime we entitle this workshop, "Seven Really Cool Recruiting Ideas that Work"—if you don't like the "sin" analogy.

  • Expect announcements to get volunteers that you want
  • Ask for marriage rather than a date
  • Think that "no" means "no"
  • Go it alone
  • Be "people driven" rather than "position driven"
  • Use the four words that volunteers hate : Oh, by the way
  • Hire staff who don't know how to manage volunteers

The Volunteer Leader
This workshop is for the national and/or chapter leaders of an organization. The content of the workshop focuses on how 21st century leaders must mobilize the unlimited power and passion of volunteers. Participants of the workshop will learn how to focus the energy of passionate volunteers who are opinionated, sometimes arrogant and often very emotional about their passion.

Topics include

  • What is passion?
  • Why passion is not enough?
  • Finding that one thing to unite passion
  • What is wrong and right with mission statements, vision statement and strategic plans
  • Keeping the momentum alive
  • Thinking and planning strategically
  • Managing change without losing volunteers

Who is Jonathan McKee?
Jonathan McKee, co-author of The New Breed, Understanding and Equipping the 21st Century Volunteer, is a leading authority on this new generation of young professionals who he calls, “the texting generation.” His website and blog draw an average of 125,000 people a month. He has written nine books about connecting with young people, and he speaks to over 15,000 parents, youth workers and volunteer managers each year. Jonathan is the president and owner of and