In applying the Taguchi technique, brainstorming is a necessary step in the process and is essential for designing effective experiments. Taguchi recommends brainstorming to overcome cross-organizational barriers. By including representatives of all departments in the project team, from design through marketing, the quality demanded by the customer can be considered, and those production factors that may contribute toward quality can be identified and incorporated into the design of the experiments. The benefits of brainstorming are obvious. The design does not belong to any one group — it belongs to all. Brainstorming identifies characteristic effects and the environment known to the group as a whole. Measurement techniques can draw on many disciplines. The outcome is better than it would be when one activity assumed all responsibilities. Taguchi does not prescribe a standard method of brainstorming as applicable to all situations. The nature and content of the brainstorming session will vary widely depending on the problem and the experience of practitioners. For most studies, a formal session is highly effective. In many instances, brainstorming can be completed in a few hours, but for most projects the session may take a good part of a day dedicated for the purpose.