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How do Machine Tool Vendors Sell More Hardware?
This eBook series was written to educate Machine Tool Vendors on strategies that will help them achieve their ultimate goal of selling more hardware. You will learn how you can achieve your ultimate goal of selling more hardware and increasing your overall profitability.
Part One - Software: The Machine Tool Vendor’s Dilemma outlines the challenges software represents to the machine tool vendor. Today’s customers expect applications to come along with the equipment and software can sometimes introduce technical challenges; however, software can significantly help grow sales by enabling unique functionality that provides true differentiation. With the revenue growth potential and the software challenges, product managers responsible for overseeing the complete software and equipment solutions, are presented with an interesting dilemma.
What you will learn
- Understanding of the challenges that come along with the introduction of software
- Understanding of the product manager's challenges of differentiating with software
- How to translate those challenges into the business implications
This eBook comes from a significant number of thought leaders and influencers that have been in the industry for over 25 years representing virtually all corners of the manufacturing and fabrication industry.