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NewsDesk: SME Launches New Identity

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As part of a major rebranding effort, SME, one of the most prolific and trusted sources of manufacturing knowledge, will no longer be known as the Society of Manufacturing Engineers, a decision that reflects the organization’s expanding role and influence throughout the advanced manufacturing industry.

SME, which will now be known by its acronym alone, is already a leader in many areas of manufacturing, including professional development, events, publishing, community-building, and promoting manufacturing education. We will continue playing a key role in advancing the field of manufacturing and attracting future generations.

The decision to position SME more broadly than “manufacturing engineering” reflects an evolution that already has occurred within the organization, as SME is now relevant among all type of manufacturing professionals, from welders and machinists to researchers and engineers.

As part of the multi-year, research-led rebranding effort, SME also is launching a new logo and tagline that debuted at SME’s annual conference gala in Baltimore on June 3.

SME’s new logo features two interacting shapes that represent technological achievement and its positive impact on society. The logo also pays homage to the history of SME with a subtle reference to the previous logo, which is contained in the white or “negative” space between the two “arcs of progress.” SME is promoting its inclusive mindset with the new tagline, “Making the future. Together.”
Mark C. Tomlinson, CMfgE, EMCP Executive Director/CEO SME
“The evolution of our brand signifies a momentous point in our history,” said Mark Tomlinson, SME Executive Director and CEO. “Our audiences see us as a credible authority, an inclusive community and a provider of solutions that is moving the manufacturing industry forward. We needed our brand to express those vital ideas as we move boldly into a bright future.”

SME will continue its successful efforts in areas such as:

  • Professional Development. SME provides a wide range of professional development tools through its ToolingU subsidiary, certification programs, technical publications and other educational efforts.
  • Events. With an ever-growing schedule of shows and conferences each years, such as the popular FABTECH and WESTEC events, SME has long been a leader in bringing manufacturing professionals together and promoting new technologies.
  • Publishing. Manufacturing Engineering Media is an expanding enterprise with a monthly magazine, industry yearbooks and a full range of digital media that deliver useful content to more than 100,000 manufacturing professionals.
  • Community-building. Through membership in our organization, manufacturing students and professionals participate in a supportive network where ideas and knowledge are shared and careers are developed.
  • Promoting Manufacturing Education. Through our SME Education Foundation, SME plays an active role in attracting future generations to the field of manufacturing, supporting manufacturing education and generally promoting science, technology, engineering and mathematics (STEM).

SME is rolling out its new brand throughout the year. ME

Latest ISM Report: Manufacturing Growth Slow but Steady

Economic activity in the manufacturing sector expanded in April for the fifth straight month, while the overall economy grew for the 47th consecutive month, according to the Manufacturing ISM Report on Business. The report was released May 1 and surveys the nation’s top supply executives.

The PMI registered 50.7%. Readings below 50 indicate contraction, while those above 50 indicate expansion.

While the April reading shows expansion, however, it was down 0.6 percentage points from March’s reading of 51.3%. That is the lowest rate of growth this year and demonstrates that a slow-growth trend spotted in March continues.
ISM Report

Meanwhile, the New Orders Index increased in April by 0.9 percentage points to 52.3% and the Production Index increased by 1.3 percentage points to 53.5%.

Overall, the ISM report for April showed growth. Eight indices showed growth—new orders, production, employment, supplier deliveries, prices, backlog of orders, exports and imports. Only the indices for inventories and customers’ inventories registered below 50%.

The April report can be found at


ABB (Zurich), a leading power and automation technology group, and Power-One Inc. (Camarillo, CA), a leading provider of renewable energy and energy-efficient power conversion and power management solutions on April 22 said that their boards have agreed to a transaction in which ABB will acquire Power-One for $6.35 per share in cash or about $1 billion in equity. The transaction will position ABB as a leading supplier of solar inverters—the intelligence behind a solar PV system. The International Energy Agency predicts that market will grow by more than 10% annually until 2021.

Workforce Development

DMG / Mori Seiki USA (Hoffman Estates, IL) on April 29 announced that its training center, DMG / Mori Seiki University (DMSU) is the latest addition to the network of National Institute for Metalworking Skills (NIMS)-accredited training programs. This accreditation focuses on CNC machining and machine maintenance, and requires that all trainers gain credentials in a variety of NIMS skills certifications.

Seco Tools (Troy, MI) has added courses to its free Seco Technical Education Program (STEP). Designed to promote maximum machining productivity, these courses ensure Seco customers and distributors are up-to-speed on the latest tooling systems and metalcutting techniques. To learn more about STEP and register for upcoming classes, please visit Please note classes fill up quickly and registration deadlines are subject to seating availability. 


The Coordinate Metrology Society (CMS; San Diego, CA), the membership association for measurement professionals, has launched the industry’s first Level-One Certification for Portable 3D Metrology. The first examinations will take place at the 29th annual Coordinate Metrology Systems Conference July 22–26 at the Sheraton San Diego Hotel and Marina. For more information, visit

InfinityQS International Inc., (Fairfax, VA) a global authority on real-time Manufacturing Intelligence and enterprise quality, on May 2 has established a strategic partnership that will enable ATS International B.V. to offer ProFicient, InfinityQS’ enterprise quality hub, to global customers. ATS has 30 offices in 17 different countries.

Okuma America Corp. (Charlotte, NC), a global leader in CNC machine tool manufacturing, has launched an eStore that will sell Okuma-branded sportswear, apparel and premium items. Visit the eStore at

Walter (Waukesha, WI) has unveiled a redesigned web site at that features an expanded range of information and services.


An advanced manufacturing research conference to be held June 10–14, is expected to draw nearly 500 academic, industrial and governmental participants to the Monona Terrace Community and Convention Center in Madison, WI. Hosted by the University of Wisconsin-Madison, the event couples the 41st North American Manufacturing Research Conference, sponsored by the North American Manufacturing Research Institute within SME, and the 2013 Manufacturing Science and Engineering Conference, sponsored ASME International. More information at  


Matsuura Machinery USA (MMU; St. Paul, MN), a wholly owned subsidiary of Matsuura Machinery Corp. of Japan, has begun operating at its new US-based facility in St. Paul, MN. MMU has begun importing machines and servicing its customers from the new technical center. Almost 10,000 of its machines have been sold to date in the US through the partnership between Matsuura Machinery Corp. of Japan and Methods Machine Tools Inc. (Sudbury, MA).


Boeing (Chicago) honored 16 companies and one university in April with its Supplier of the Year awards, recognizing those organizations’ exceptional performance and contributions to Boeing’s success during 2012. The awards are based on meeting or exceeding quality, on-time delivery, post-delivery support and affordability goals, and demonstrating the ability to anticipate and respond to changing requirements. Each year, Boeing buys more than $50 billion in goods and services from more than 23,000 suppliers around the world. To see the winners, visit

In other award news, for the second straight year, Stibo Systems (Atlanta) is being honored along with its customer, W.W. Grainger Inc.,  as a winner of the 2013 Ventana Research Leadership Award for Service and Supply Chain Excellence by Ventana Research.

NewsDesk is edited by Editor-in-Chief Sarah A. Webster. Please email NewsDesk submissions to


This article was first published in the June 2013 edition of Manufacturing Engineering magazine.  Click here for PDF

Published Date : 6/1/2013

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